I actually discovered TrueRoots a few weeks ago when I saw their ad on The Hindu. It’s a changing banner that goes basically like this “Mummyji thinks you’re starving / Tell her you’re eating well / Call home with TrueRoots!” I emailed it to my sister, who spent a few months in India (prior to becoming a pirate), and also shares a mom who thinks we’re starving to death and catching tropical diseases if she hasn’t heard from us in a couple of days. I’m trying to leverage this concern into airmailed boxes of macaroni, Cadbury eggs and deviled ham.

Now TrueRoots wants all you expats to know they’ve expanded their long distance call service, so you can make calls to India or China or other countries, via calling card. So you can use a landline to make or receive calls when you’re some place without internet access. I guess they know that my family is their target audience.

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