First and foremost, what would you say if I told you that 60% of women that play games don’t actually consider themselves gamers?
What would I say? Oh, I’d just be preparing myself for another one of these ZOMG! Girls play social games! conclusions. Of course people who play the odd Facebook game (ZOMG! Girls playing games! All game players aren’t antisocial teenage boys!) don’t call themselves gamers, kind of like the way people who enjoy fixing an occasional grilled cheese don’t call themselves gourmet chefs. Especially if “gourmet chef” was usually associated with angry, unshowered teenage boys.
(Yeah. Casual games are grilled cheese. Not my best metaphor ever.)