‘Cow Crushers’: A Message Game Done Right

New piece on IGM about Cow Crushers:


Auroch Digital  has released a new relevant game, Cow Crushers, around the recent scandal about fast food beef tainted with horsemeat. I’ve written about GameTheNews’ previous titles, My Cotton-Picking Life and Endgame Syria, and mostly concluded that although I admired the motivation behind relevant games, both titles ultimately fell flat for me.

But Cow Crushers is exactly what relevant gaming should be.

The mechanic is clear and engaging, and never deviates from the message. At it’s most basic, Cow Crushers is a pattern matching game. Animals appear in front of the players, as if brought in a conveyor belt, and the player needs to tap a burger, steak or chop button to smash that cow into the assigned cut of meat. Blood splashes up as animals become meat, and it’s surprisingly gristly for a stylized 8-bit game. As the game progresses, horses come in with the cows, and the player’s goal is to makes as many cow-burgers as possible without tainting the meat with too much horseflesh by accidentally making horse steaks. The contrast of gristly blood splash and the cute burger icon is particularly effective.

Via ‘Cow Crushers’: A Message Game Done Right | The Indie Game Magazine

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One Response to ‘Cow Crushers’: A Message Game Done Right

  1. bridget says:

    We should play that at MeatFest this year!

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