Rich Kids of Instagram is a Tumblr of, well, rich kids posing with their expensive stuff. Whether it’s yachts, sports cars, resorts, or dropping $10,000 on cosmetics , the Tumblr recalls late-Roman excesses. It’s hard to tear my eyes away, and while I scrolled, I learned that some rich kids prefer humblebrag captions over their private jets and shopping sprees, while other prefer the more blatant #hatersgonnahate and middle fingers. Also, I learned that pools come in more styles than in-ground or above-ground. Who knew?
The upcoming novel Rich Kids of Instragram … is half Candace Bushnell’s Trading Up, half Petronius’ Dinner With Trimalchio. The characters are mostly unabashed social climbers, with a few old-money heirs and a tech wunderkind for frothy good measure. Their high-stakes, high-budget conflicts lead to a guilty-pleasure page-turner, with plenty of backstabbing, sex, and general excess.
From my review Rich Kids of Instagram: Satyricon and the City on Yahoo!
I’m really happy with this headline, because I write some of the least engaging headlines ever. If left to my own devices, I’d be the author of Things I Thought About This Game and Some Reasons Why This Novel Is Kind of Annoying. So I’m very proud of this one.
Unfortunately, Yahoo! has started using a new layout which includes literally none of my piece is above the fold. No seriously. Not exaggerating.
It turns out that my headline wasn’t so much clever pop-cultural snark as it was excellent placement for text links to About.com and Star Trek fan fiction. Or maybe the link to buy Rich Kids – Cheap Prices is it’s own cultural snark.