I’ve been supporting GoldieBlox since their first Kickstarter, so I got an email announcing their new video this morning.
Sure, this is a product launch announcement, but it’s also about creative play for girls, fashion, and pink packages. This is part of a larger conversation about how we shape girls’ lives with our expectations, and how we can all do better, and just, man, it was really good to see this video this morning. I really needed to see all the comments about “disrupting the pink aisle” too.